{"id":75005,"date":"2023-05-10T10:45:06","date_gmt":"2023-05-10T08:45:06","guid":{"rendered":"https:\/\/test.kristalia.it\/unkategorisiert\/the-reality-is-way-more-interesting\/"},"modified":"2024-01-08T11:27:26","modified_gmt":"2024-01-08T10:27:26","slug":"the-reality-is-way-more-interesting","status":"publish","type":"post","link":"https:\/\/www.kristalia.it\/de\/the-reality-is-way-more-interesting\/","title":{"rendered":"Salone del Mobile.Milano 2023"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"eiovisual-advanced-image\" id=\"block-6a13eda8ef911\">\n    <div class=\"component-image\">\n    \n    <!-- IMAGE -->\n<div class=\"noselect embed image1 w-100 img-fluid pb-3 pb-md-0 w-100\">\n    \n            <div class=\"noselect slide-content h-100\"> <!-- embed-responsive embed-responsive-16by9 \u00e8 required bootstrap per gli embed responsive -->\n            <div class=\"noselect slide-content-inner mt-3 embed-responsive embed-responsive-16by9\">\n                \n                \n                <iframe src=\"https:\/\/www.youtube.com\/embed\/V_aLKonNB2I?si=5jmdZWHBCde7US14?start=0&amp;rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen class=\"w-100 h-100 embed-responsive-item\"><\/iframe>            <\/div>\n        <\/div>\n    \n<\/div>\n<!-- \/ IMAGE -->    \n<\/div><\/div>\n<\/div>\n\n\n            \n<div class=\"eiovisual-text1 py-4 container \">\n    \n    <!-- \/\/ _______________ -->\n    <div class=\"d-block d-sm-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-sm-block d-md-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-md-block d-lg-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-lg-block d-xl-none\" style=\"height:10px;\"><\/div>\n    <div class=\"d-none d-xl-block\" style=\"height:10px;\"><\/div>\n    <!-- \/\/ _______________ -->\n                \n<\/div>\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<p style=\"font-size:22px\"><strong>Kristalia<\/strong> pr\u00e4sentiert sich auf der Internationalen M\u00f6belmesse in Mailand mit einem Design- und Kommunikationsprojekt, das die authentische DNA des Unternehmens widerspiegelt. Nach einer Arbeit der Analyse und Subtraktion w\u00e4hlte das Unternehmen <strong>\u201edie Realit\u00e4t ist weitaus interessanter\u201c<\/strong> als Titel seiner Kommunikationskampagne, die seine Vision und seinen Ansatz in der Welt des Designs darstellen<br>soll. Ein aussagekr\u00e4ftiges Statement, das Originalit\u00e4t, Konkretheit und gro\u00dfes Engagement als die Grundpfeiler der Marke betrachtet.<\/p>\n\n\n\n<p style=\"font-size:22px\">Im \u00fcberf\u00fcllten und bisweilen exzentrischen Umfeld der Messe, einem Nicht-Ort par excellence, betritt man den Stand von Kristalia und damit eine konkrete und greifbare Umgebung. Denn nichts ist interessanter als die Realit\u00e4t. Der Messestand besitzt ein rationelles, ausgewogenes und geordnetes Raumkonzept. Die perfekte Architektur, um den Charakter der Produkte Kristalia und jetzt auch den von <strong>Personal Spaces by MD House<\/strong> zum Ausdruck zu bringen, dem Projekt, das das Angebot Total Living vervollst\u00e4ndigt und dem Unternehmen die M\u00f6glichkeit schenkt, seine Erfolgsgeschichte in den Bereichen Design, Wohnen und Contract zu erweitern.<\/p>\n\n\n\n<p style=\"font-size:22px\">Als Inspiration f\u00fcr den 400 qm gro\u00dfen Stand diente das <strong>Case Study House Nummer 16<\/strong> des Architekten Craig Ellwood, das zwischen 1952 und 1953 im Rahmen des Case Study House Program in Bel Air errichtet wurde. Dieses von der US-Zeitschrift Arts&amp;Architecture finanzierte Programm sollte auf den Bauboom der Nachkriegszeit mit Prototypen von modernen, leicht nachzubauenden und erschwinglichen H\u00e4usern reagieren.<\/p>\n\n\n\n<p style=\"font-size:22px\">Es gibt neun Wohnbereiche, in denen in einem Rundgang vier Projekte vorgestellt werden, darunter Produktneuheiten und Erweiterungen der Kollektion. In jedem Raum kommt der lineare und gestalterische Gedanken, der hinter dem Programm Total Living steht, zum Ausdruck. Das Haus funktioniert wie ein kleines \u00d6kosystem, in dem man lebt und sich austauscht, ein Ort, in dem man wie in der Realit\u00e4t ein- und ausgeht. Das Unternehmen bem\u00fcht sich nicht um ein \u00dcberangebot an b\u00fchnenreifen Objekten, die die Wahrnehmung der einzelnen Teile \u00fcberlagern w\u00fcrden, sondern w\u00e4hlt eine geschickte Mischung aus realen Gegenst\u00e4nden und Details, die neugierig machen und zum Schmunzeln anregen, und spielt dabei mit jenem leicht ironischen Element, das die Art der Kommunikation des Unternehmens seit jeher auszeichnet.<\/p>\n\n\n\n<p style=\"font-size:22px\">Eine ganzheitliche Vision des Wohnens, die das Thema des Raumes anspricht und dabei die au\u00dferordentliche Freiheit der Einrichtungselemente von Kristalia und Personal Spaces by MD House hinsichtlich Verwendung und r\u00e4umlicher Anordnung verdeutlicht.<\/p>\n\n<\/div>\n\n\n            \n<div class=\"eiovisual-text1 py-4 container \">\n    \n    <!-- \/\/ _______________ -->\n    <div class=\"d-block d-sm-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-sm-block d-md-none\" style=\"height:5px;\"><\/div>\n    <div 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Nach einer Arbeit der Analyse und Subtraktion w\u00e4hlte das Unternehmen \u201edie Realit\u00e4t ist weitaus interessanter\u201c als Titel seiner Kommunikationskampagne, die seine Vision und seinen Ansatz in der Welt des Designs darstellen\nsoll. Ein aussagekr\u00e4ftiges Statement, das Originalit\u00e4t, Konkretheit und gro\u00dfes Engagement als die Grundpfeiler der Marke betrachtet.","protected":false},"author":6,"featured_media":74980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wp_popup_display_lightbox":0,"wp_popup_suppress":"","wp_popup_trigger":"","wp_popup_trigger_amount":0,"wp_popup_disable_on_mobile":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salone del Mobile.Milano 2023 &#8212; Kristalia<\/title>\n<meta name=\"description\" content=\"Kristalia presents at Salone del Mobile 2023 a new design and communication project that reflects the company\u2019s most authentic DNA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kristalia.it\/de\/the-reality-is-way-more-interesting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salone del Mobile.Milano 2023 &#8212; 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