{"id":75001,"date":"2023-05-10T10:45:06","date_gmt":"2023-05-10T08:45:06","guid":{"rendered":"https:\/\/test.kristalia.it\/non-classifiee\/the-reality-is-way-more-interesting\/"},"modified":"2024-01-08T11:26:38","modified_gmt":"2024-01-08T10:26:38","slug":"the-reality-is-way-more-interesting","status":"publish","type":"post","link":"https:\/\/www.kristalia.it\/fr\/the-reality-is-way-more-interesting\/","title":{"rendered":"Salone del Mobile.Milano 2023"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<div class=\"eiovisual-advanced-image\" id=\"block-69f17cbdec916\">\n    <div class=\"component-image\">\n    \n    <!-- IMAGE -->\n<div class=\"noselect embed image1 w-100 img-fluid pb-3 pb-md-0 w-100\">\n    \n            <div class=\"noselect slide-content h-100\"> <!-- embed-responsive embed-responsive-16by9 \u00e8 required bootstrap per gli embed responsive -->\n            <div class=\"noselect slide-content-inner mt-3 embed-responsive embed-responsive-16by9\">\n                \n                \n                <iframe src=\"https:\/\/www.youtube.com\/embed\/V_aLKonNB2I?si=5jmdZWHBCde7US14?start=0&amp;rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen class=\"w-100 h-100 embed-responsive-item\"><\/iframe>            <\/div>\n        <\/div>\n    \n<\/div>\n<!-- \/ IMAGE -->    \n<\/div><\/div>\n<\/div>\n\n\n            \n<div class=\"eiovisual-text1 py-4 container \">\n    \n    <!-- \/\/ _______________ -->\n    <div class=\"d-block d-sm-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-sm-block d-md-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-md-block d-lg-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-lg-block d-xl-none\" style=\"height:10px;\"><\/div>\n    <div class=\"d-none d-xl-block\" style=\"height:10px;\"><\/div>\n    <!-- \/\/ _______________ -->\n                \n<\/div>\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<p style=\"font-size:22px\"><strong>Kristalia<\/strong> se pr\u00e9sente au Salon du Meuble avec un projet de forme et de communication qui refl\u00e8te l\u2019ADN le plus authentique de l\u2019entreprise. Apr\u00e8s un travail d\u2019analyse et de soustraction, l\u2019entreprise a choisi comme titre pour sa campagne de communication <strong>\u00ab la r\u00e9alit\u00e9 est bien plus int\u00e9ressante \u00bb<\/strong> qui repr\u00e9sente sa propre vision et son approche du monde du projet. Une d\u00e9claration qui contient un sens important et qui consid\u00e8re l\u2019originalit\u00e9, le concret et le grand travail comme les piliers-cl\u00e9s de la marque.<\/p>\n\n\n\n<p style=\"font-size:22px\">Dans un lieu bond\u00e9 et parfois excentrique comme la foire, non-lieu par excellence, on entre sur le stand de Kristalia, un espace concret et tangible. Parce qu\u2019il n\u2019y a rien de plus int\u00e9ressant que la r\u00e9alit\u00e9. Le stand est une installation volum\u00e9trique rationnelle, sobre et ordonn\u00e9e. L\u2019architecture parfaite pour exprimer le caract\u00e8re des produits Kristalia et, maintenant, des produits de <strong>Personal Spaces by MD House <\/strong>\u00e9galement, le projet qui compl\u00e8te la proposition Total living et qui permet \u00e0 l\u2019entreprise d\u2019\u00e9largir ses propositions dans le design, dans l\u2019habitation et dans le domaine du contract.<\/p>\n\n\n\n<p style=\"font-size:22px\">L\u2019inspiration pour la r\u00e9alisation du stand de 400 m2 est la <strong>Case Study House num\u00e9ro 16<\/strong> de l\u2019architecte Craig Ellwood, construite entre 1952 et 1953 \u00e0 Bel Air pour le Case Study House Program, un programme financ\u00e9 par la revue am\u00e9ricaine Arts&amp;Architecture afin de r\u00e9pondre au boom de la construction d\u2019apr\u00e8s-guerre avec des prototypes de maisons modernes, facilement r\u00e9alisables et \u00e0 des prix assez bas.<\/p>\n\n\n\n<p style=\"font-size:22px\">Le stand propose neuf espaces int\u00e9rieurs dans lesquels, \u00e0 travers un parcours circulaire, sont pr\u00e9sent\u00e9s 4 projets avec de nouveaux produits et des \u00e9largissements de collection. Chaque pi\u00e8ce exprime la pens\u00e9e lin\u00e9aire et conceptuelle qui est \u00e0 la base du programme Total living. L\u2019habitation fonctionne comme un petit \u00e9cosyst\u00e8me dans lequel on vit et on dialogue, un lieu d\u2019o\u00f9 l\u2019on part et o\u00f9 l\u2019on revient, comme dans la vie r\u00e9elle. L\u2019entreprise mise non pas sur la surabondance d\u2019objets sc\u00e9niques, qui emp\u00eacherait de voir et de comprendre les produits expos\u00e9s, mais elle opte pour un m\u00e9lange savant d\u2019objets r\u00e9els et particuliers qui intriguent et qui font sourire, en jouant sur l\u2019\u00e9l\u00e9ment l\u00e9g\u00e8rement ironique qui distingue depuis toujours la fa\u00e7on de communiquer de Kristalia.<\/p>\n\n\n\n<p style=\"font-size:22px\">Une vision totale de l\u2019habitation qui, en effleurant le th\u00e8me de la pi\u00e8ce, communique l\u2019extr\u00eame libert\u00e9 d\u2019utilisation et de positionnement, dans l\u2019espace, des meubles Kristalia et Personnal Spaces by MD House.<\/p>\n\n<\/div>\n\n\n            \n<div class=\"eiovisual-text1 py-4 container \">\n    \n    <!-- \/\/ _______________ -->\n    <div class=\"d-block d-sm-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-sm-block d-md-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-md-block d-lg-none\" style=\"height:5px;\"><\/div>\n    <div class=\"d-none d-lg-block d-xl-none\" style=\"height:10px;\"><\/div>\n    <div class=\"d-none d-xl-block\" style=\"height:10px;\"><\/div>\n    <!-- \/\/ _______________ -->\n                \n<\/div>\n\n\n<!-- Slider main container -->\n<div class=\"eiovisual-gallery1 py-2 noselect\">\n    <div class=\"swiper gallery py-3\" id=\"block-69f17cbe035dc\">\n        <!-- Additional required wrapper -->\n        <div class=\"swiper-wrapper\">\n                            <div id=\"block-69f17cbe035dc-slide-0\" class=\"swiper-slide noselect\">\n                    <div class=\"component-image\">\n    \n    <!-- IMAGE -->\n<figure class=\"figure image1 h-100 pb-0 w-100 noselect\"> <!-- pb-3 pb-md-0 -->\n\n    \n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"500\" src=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-333x500.jpg\" class=\"image w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-333x500.jpg 333w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-200x300.jpg 200w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-683x1024.jpg 683w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-768x1152.jpg 768w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-1024x1536.jpg 1024w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-1365x2048.jpg 1365w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-1120x1680.jpg 1120w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-21-853x1280.jpg 853w, 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srcset=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-400x500.jpg 400w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-240x300.jpg 240w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-819x1024.jpg 819w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-768x960.jpg 768w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-1229x1536.jpg 1229w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-1638x2048.jpg 1638w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-1344x1680.jpg 1344w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-1024x1280.jpg 1024w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-4-794x992.jpg 794w, 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class=\"figure image1 h-100 pb-0 w-100 noselect\"> <!-- pb-3 pb-md-0 -->\n\n    \n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"500\" src=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-333x500.jpg\" class=\"image w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-333x500.jpg 333w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-200x300.jpg 200w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-683x1024.jpg 683w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-768x1152.jpg 768w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-1024x1536.jpg 1024w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-40-1365x2048.jpg 1365w, 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loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"500\" src=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-333x500.jpg\" class=\"image w-100 img-fluid\" alt=\"\" srcset=\"https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-333x500.jpg 333w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-200x300.jpg 200w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-683x1024.jpg 683w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-768x1152.jpg 768w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-1024x1536.jpg 1024w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-1365x2048.jpg 1365w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-202310-1120x1680.jpg 1120w, 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https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-200x300.jpg 200w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-683x1024.jpg 683w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-768x1152.jpg 768w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-1024x1536.jpg 1024w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-1365x2048.jpg 1365w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-1120x1680.jpg 1120w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-853x1280.jpg 853w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-661x992.jpg 661w, https:\/\/www.kristalia.it\/wp-content\/uploads\/2023\/05\/Kristalia-Booth-Salone-2023-15-512x768.jpg 512w, 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Apr\u00e8s un travail d\u2019analyse et de soustraction, l\u2019entreprise a choisi comme titre pour sa campagne de communication \u00ab la r\u00e9alit\u00e9 est bien plus int\u00e9ressante \u00bb qui repr\u00e9sente sa propre vision et son approche du monde du projet. Une d\u00e9claration qui contient un sens important et qui consid\u00e8re l\u2019originalit\u00e9, le concret et le grand travail comme les piliers-cl\u00e9s de la marque.","protected":false},"author":6,"featured_media":74979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wp_popup_display_lightbox":0,"wp_popup_suppress":"","wp_popup_trigger":"","wp_popup_trigger_amount":0,"wp_popup_disable_on_mobile":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salone del Mobile.Milano 2023 &#8212; Kristalia<\/title>\n<meta name=\"description\" content=\"Kristalia presents at Salone del Mobile 2023 a new design and communication project that reflects the company\u2019s most authentic DNA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kristalia.it\/fr\/the-reality-is-way-more-interesting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salone del Mobile.Milano 2023 &#8212; 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