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Salone del Mobile.Milano 2022

Kristalia and its new MD House brand at the Salone del Mobile.Milano 2022

A total living proposal. This is what Kristalia is presenting at the Salone del Mobile.Milano 2022, teaming up for the first time with MD House. A major project, developed with the hindsight of the past two years, marking the beginning of a shared path dedicated to contemporary and minimalist design. MD House systems are reinterpreted, become instantly recognizable and technically flawless in the encounter with the essence of Kristalia’s design approach.

With their complementary and reciprocal industrial and design models, Kristalia and MD House have now teamed up to propose a unified vision and a complete, signature solution. In their first home together, Kristalia’s iconic furniture accessories, created by internationally renowned designers, meet MD House’s modular systems and products, resulting in a total living proposal, ranging from the living room to the bedroom and outdoors.

The inspiration and the reverted black

The stand designed by Kristalia and MD House together with the colour designer, Giulio Ridolfo, is black, reverted black: the structure is black, the floor is black, the plants are black — with the jet black tufts of Japanese grass and dark leaves inspired by the paintings of Henri Rousseau and the Fauve artists. It is solid black, the black cast by a long shadow. Sharp, vibrant, sinuous. As deep as thoughts, but neither mystical, dark nor lonely. Ridolfo, who has always worked with colour, now takes on black — through meticulously researched textiles, objects and plants — with a styling approach that creates a wunderkammer, a cabinet of wonders.

The inspiration is the Case Study House number 16 by the architect Craig Ellwood, built between 1952 and 1953 in Bel Air for the Case Study House Program, a programme funded by the US magazine Arts&Architecture to respond to the post—war housing boom with prototypes of modern, easily reproducible and affordable homes. In the almost 500—square—metre exhibition space, the search for distinctive fabrics and colours is meticulous while the choice of textured surfaces counteracts the sterile mood following the pandemic. Sophisticated yet simple objects complement functional spaces, where everything blends naturally. A living place both inside and out — the heart of the design is the welcoming outdoor space visible from every room, where the half—shade promises solace and contemplation. The home conceived by Kristalia and MD House is a small ecosystem in which to live and interact, a place to start out from and return to.

Focusing on the environment has always been part of Kristalia’s philosophy and is now also part of MD House’s. The stand has been designed with this in mind, featuring a reusable structure as part of a circular economy process. Brand partners were selected that espouse a vision of minimising environmental impact. The materials to be distributed to the public during the Salone del Mobile have also been reduced to a minimum.

Press Kit
Stand Photos

Stand Brochure