Luciano Bertoncini

Born in Feltre in 1939, Luciano Bertoncini moved to Treviso, where he worked in architect Vittorio Rossi’s studio, gaining experience in architecture and design. During this period, he designed the Zattera bed and the Italian Look living room furniture collection, whose innovative approach helped shape modern Italian furniture design. He met designer Joe Colombo, who, as art director of the company Elco, included Bertoncini’s Gronda coat stand in the company’s catalogue. In 1971, the design won second prize in the Abet Print competition. Following Joe Colombo’s sudden death, Bertoncini completed the technical development of his project for the exhibition Italy: The New Domestic Landscape at the Museum of Modern Art (MoMA) in New York. Based in Treviso, Bertoncini works in both design and architecture. For Aprilia, he also designed the Tuareg Wind motorcycle, which was selected for the 14th Compasso d’Oro awards. In the furniture sector, he has designed products for several companies and, in collaboration with Bellato, was selected for the 10th Compasso d’Oro awards with the Onda bed. He has overseen the corporate image of Technogym, Seventy, Aprilia, Diadora, Invicta and Belstaff, for which he has also designed flagship stores. In 1999, the city of Oderzo dedicated a solo exhibition to his first thirty years of work. The accompanying publication, edited by Virginio Briatore and introduced by Sergio Polano, was published by RDE Ricerche Design Editrice.