DESIGN BY NEULAND, 2010
Starting from a very simple frame, Eva Paster and Michael Geldmacher of Neuland created an extremely innovative project that received an Interior Innovation Award in 2012. The key to the success of this best-selling armchair is its versatility, which allows it to evolve almost continuously, not to mention the high-quality tailored workmanship of the upholstery. The structure is available in polyurethane, with cushions; padded and covered in hide, with the characteristic reinforced ribbing reminiscent of the backbone of an elephant; padded and upholstered in fabric, with hand-stitched seams. In addition to wood or metal legs, the chair is available with a slide-frame base, rocking base, swivel base or castors. The chair can be complemented with a removable Lips cushion, in a round or shaped version, to create the most varied colour combinations.
Eva Paster and Michael Geldmacher met when they were still students and set up their studio, immediately offering high-level industries an original and in-depth approach to design. Guided by a holistic design concept, in which “the whole is more than the sum of its parts”, their work involves a step-by-step process leading to the discovery and awareness of the very essence of a product. Culturally and professionally versatile, their background ranges from psychology to communication, from packaging and exhibition design to sports items, lamps and furnishings.